Socastee Heritage Foundation
The Socastee Heritage Foundation is a non-profit organization led by a group of
community members native to Socastee or who have moved down here and are
considered locals. Their festivals shut down the Socastee Bridge every time and attract many vendors and over 10,000 guests. They are known for preserving the Sarvis House, built in 1881 in honor of past generations and for the benefit of future generations.
For the Socastee Heritage Foundation, I oversee digital marketing efforts across social media platforms. I create branded promotional content, manage post scheduling, and analyze engagement metrics to measure performance and optimize reach. The analytics below showcase the impact of these posts and the audience engagement generated through strategic content and promotion.
I collaborated with members of the Socastee Heritage Foundation to improve our digital presence by implementing a more strategic posting approach. I led the team by showing how increasing content frequency and maintaining engagement-focused posts could directly impact visibility and audience growth.
As a result of our collective efforts, we saw improvements, including a 197.5% increase in views, a 171.8% rise in interactions, and a 152.5% increase in page visits. These results show the effectiveness of consistent content creation, teamwork, and focusing on
vendor collaboration posts
This post was created as part of our Vendor Spotlight series, the post was designed to pormote a local business and Socastee Heritage Festival's mission of supporting the community. By combining engaging storytelling, clear calls to action, and relevant hashtags all google meta business suite, the content not only showcased the vendor but also helped the foundation expand into new audiences.
As a result, the post outperformed typical content, generating over 2,200 views. This was one of the posts that led the organization into a constant post strategy.
This post is also a part of our Vendor Spotlight series, where I collaborated with local businesses to create engaging, mutually beneficial content that not only supports our vendor but also what the Socastee Heritage Foundation stands for. I highlighted Daddio's Ice Cream through visually appealing content, clear calls to action and encouraged both online engagement and in-person attendance to our next festival.
By aligning the messaging with community values, incorporating targeted hashtags, this post also exceeded SHF's typical performance, generating over 2,200 views.